What would you do in life if you knew you couldn't fail? By adopting this winning mindset, you can become fearless and capable of enduring any feedback or criticism without it affecting your self-belief. David Niethe is a mental-performance coach with a unique philosophy. His simple and effective strategies have helped business owners and elite athletes, students and CEOs, find unlimited success and confidence. The Winning Mindset will show you how to: Build a strong self-image Overcome self-limiting beliefs Create a powerful alter-ego Perform without fear, and Become the best version of you. 'David Niethe's impact at City Kickboxing has been transformational. Under his guidance, I've seen our athletes experience exceptional growth. David's methods have cultivated resilience, tactical acumen, and unwavering focus, elevating our athletes to new heights of performance.' EUGENE BAREMAN, HEAD COACH AND CO-OWNER, CITY KICKBOXING 'David's mindset coaching assisted a number of our players' performance in our championship winning season.' DEAN VICKERMAN, HEAD COACH, NZ BREAKERS, 2015 NBL CHAMPIONSHIP