Hyper scale your organization with practical prompts and exercises Snowflake's chairman and former CEO Frank Slootman, one of Silicon Valley’s most respected figures in tech leadership, has penned the Amp It Up Fieldbook to help leaders grow any organization by challenging the status quo every day, getting used to making conflicted trade-offs, avoiding incrementalism, refocusing resources to the only places where they count, and being uncompromisingly objective. Building on Slootman’s wildly successful book, Amp It Up, this fieldbook helps readers easily apply his conceptual first principles, mindsets, and tactical advice to their own organizations and careers. Readers will learn about: How to align people around first principles that guide change and execute with urgency and intensity every day Maximizing growth and scale without making expensive changes to talent, structure, or fundamental business models The three essential characteristics of great mission statements, and why Slootman chose Snowflake’s current mission statement, broken down word-by-word How to identify personal blind spots that keep us from achieving our best With firsthand insight gleaned from Slootman’s personal experience over three decades of building hyper-growth companies, the Amp It Up Fieldbook earns a well-deserved spot on the bookshelves of leaders, managers, and entrepreneurs looking to take their organizations and careers to the next level.